Articles in this section

Customer Marketing Portal

Updated

We are now using a new Customer Marketing Portal called the Amwell Engagement Hub. All the below marketing materials will now be hosted on this portal. YOu will have 24/7 access to this portal where you can easily customise assets to suit your service or organisation.  Please go to the below link to log in.

If you need support or a login to access, please contact EngagementSupport@amwell.com

Login: https://engagement.amwell.com/Login/

 

We will be discontinuing this portal from Wednesday 31st Jul 2024. 

 

--------------------------------------------------------------------------------------------------------------------------------------

 

Welcome to the SilverCloud® by Amwell® Customer Marketing portal.

We are very excited to launch our new Toolkits for customers for our Mental Health, Chronic Conditions, Wellbeing, Perinatal, Substance Use, CYP and Self Management programmes. 

Thanks,

SilverCloud Marketing Team

--------------------------------------------------------------------------------------------------

General Assets, Logos and Brand Guidelines

Please see below our new SilverCloud® by Amwell® brand guidelines, logos and a trademark document to support you in the use of our trademark symbol. 

--------------------------------------------------------------------------------------------------------------------

General Assets for all Toolkits

  • Toolkit User Guide – how to use our programme Toolkits below and how to use all of the assets within the toolkits.

Mental Health Toolkit

Assets for promoting SilverCloud to patients

1. Patient Posters (PDF) – please click below to view and download posters for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

2a. Patient Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

2b. Editable Patient Programme 1 pagers (PDF) – please click below to view and download one-pagers that are able to be cobranded and edited for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

3. Patient Communications Copy (MS Word) - this word document includes copy which you can use for your website landing page, email marketing and text message marketing to patients. 

 

4. Visual Assets - please click below to view and download social media and landing page visual assets

Assets for promoting SilverCloud to your Clinicians, Referrers & Staff

5. Clinician Leaflets (PDF) – please click below to view and download leaflets for advertising the SilverCloud platform to your referrers and clinical staff.

6a. Clinician Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to referrers and staff. They can be used digitally or printed.

6b. Editable Clinician Programme 1 pagers (PDF) – please click below to view and download one-pagers that are able to be cobranded and edited for advertising the SilverCloud platform in your service to referrers and staff. They can be used digitally or printed.

7. Clinician Communications Copy (MS Word) - please click below to view and download copy for emails, and landing pages.

  • Emails - Launch & Reminder copy - includes e-mail copy for launching the SilverCloud platform with clinicians/referrers and copy for a reminder e-mail.
  • E-mail HTML templates - this is an HTML e-mail template which features the same copy as the above but in an e-mail template. You can use this template to send a designed version of the clinician e-mails via your e-mail provider (Outlook, G-mail) or you can upload it to your external e-mail marketing platform (e.g. Mailchimp)
  • Landing page copy - this copy is for your landing page and it is tailored to referrers/clinicians. 

--------------------------------------------------------------------------------------------------------------------

Chronic Conditions Toolkit

Assets for promoting SilverCloud to patients

1. Patient Posters (PDF) – please click below to view and download posters for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

2. Patient Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

3. Patient Communications Copy (MS Word) - this word document includes copy which you can use for your website landing page, email marketing and text message marketing to patients. 

 

4. Visual Assets - please click below to view and download social media and landing page visual assets

Assets for promoting SilverCloud to your Clinicians & Staff

5. Clinician Leaflets (PDF) – please click below to view and download leaflets for advertising the SilverCloud platform to your referrers and clinical staff.

6. Clinician Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to referrers and staff. They can be used digitally or printed.

7. Clinician Communications Copy (MS Word) - please click below to view and download copy for emails, and landing pages.

  • Emails - Launch & Reminder copy - includes e-mail copy for launching the SilverCloud platform with clinicians/referrers and copy for a reminder e-mail. 
  • E-mail HTML templates - this is an HTML e-mail template which features the same copy as the above but in an e-mail template. You can use this template to send a designed version of the clinician e-mails via your e-mail provider (Outlook, G-mail) or you can upload it to your external e-mail marketing platform (e.g. Mailchimp)
  • Landing page copy - this copy is for your landing page and it is tailored to referrers/clinicians. 

--------------------------------------------------------------------------------------------------------------------

Wellbeing Toolkit

Assets for promoting SilverCloud to patients

1. Patient Posters (PDF) –please click below to view and download posters for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

2. Patient Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

3. Patient Communications Copy (MS Word) - this word document includes copy which you can use for your website landing page, email marketing and text message marketing to patients. 

 

4. Visual Assets - please click below to view and download social media and landing page visual assets

Assets for promoting SilverCloud to your Clinicians & Staff

5. Clinician Leaflets (PDF) – please click below to view and download leaflets for advertising SilverCloud to your referrers and clinical staff.

6. Clinician Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to referrers and staff. They can be used digitally or printed.

7. Clinician Communications Copy (MS Word) - please click below to view and download copy for emails, and landing pages.

  • Emails - Launch & Reminder copy - includes e-mail copy for launching the SilverCloud platform with clinicians/referrers and copy for a reminder e-mail. 
  • E-mail HTML templates - this is an HTML e-mail template which features the same copy as the above but in an e-mail template. You can use this template to send a designed version of the clinician e-mails via your e-mail provider (Outlook, G-mail) or you can upload it to your external e-mail marketing platform (e.g. Mailchimp)
  • Landing page copy - this copy is for your landing page and it is tailored to referrers/clinicians. 

--------------------------------------------------------------------------------------------------------------------

Perinatal Toolkit

Assets for promoting SilverCloud to patients

1. Patient Posters (PDF) – please click below to view and download posters for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

2. Patient Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

3. Patient Communications Copy (MS Word) - this word document includes copy which you can use for your website landing page, email marketing and text message marketing to patients. 

4. Visual Assets - please click below to view and download social media and landing page visual assets

Assets for promoting SilverCloud to your Clinicians & Staff

5. Clinician Leaflets (PDF) – please click below to view and download leaflets for advertising the SilverCloud platform to your referrers and clinical staff.

6. Clinician Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to referrers and staff. They can be used digitally or printed.

7. Clinician Communications Copy (MS Word) - please click below to view and download copy for emails, and landing pages.

  • Emails - Launch & Reminder copy - includes e-mail copy for launching the SilverCloud platform with clinicians/referrers and copy for a reminder e-mail. 
  • E-mail HTML templates - this is an HTML e-mail template which features the same copy as the above but in an e-mail template. You can use this template to send a designed version of the clinician e-mails via your e-mail provider (Outlook, G-mail) or you can upload it to your external e-mail marketing platform (e.g. Mailchimp)
  • Landing page copy - this copy is for your landing page and it is tailored to referrers/clinicians. 

--------------------------------------------------------------------------------------------------------------------------------------

Substance Use Toolkit

Assets for promoting SilverCloud to patients

1. Patient Posters (PDF) – please click below to view and download posters for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

2. Patient Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

3. Patient Communications Copy (MS Word) - this word document includes copy which you can use for your website landing page, email marketing and text message marketing to patients. 

 

4. Visual Assets - please click below to view and download social media and landing page visual assets

Assets for promoting SilverCloud to your Clinicians & Staff

5. Clinician Leaflets (PDF) – please click below to view and download leaflets for advertising the SilverCloud platform to your referrers and clinical staff.

6. Clinician Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to referrers and staff. They can be used digitally or printed.

7. Clinician Communications Copy (MS Word) - please click below to view and download copy for emails, and landing pages.

  • Emails - Launch & Reminder copy - includes e-mail copy for launching the SilverCloud platform with clinicians/referrers and copy for a reminder e-mail. 
  • E-mail HTML templates - this is an HTML e-mail template which features the same copy as the above but in an e-mail template. You can use this template to send a designed version of the clinician e-mails via your e-mail provider (Outlook, G-mail) or you can upload it to your external e-mail marketing platform (e.g. Mailchimp)
  • Landing page copy - this copy is for your landing page and it is tailored to referrers/clinicians. 

--------------------------------------------------------------------------------------------------------------------

Self Management Toolkit

Assets for promoting SilverCloud to patients

1. Patient Posters (PDF) – please click below to view and download posters for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed.

2. Patient Communications Copy (MS Word) - this word document includes copy which you can use for your website landing page, email marketing and text message marketing to patients. 

3. Landing page copy - this copy is for your landing page to promote the SilverCloud platform to patients. You can copy and paste this and include more information on your referral pathway. 

4. Visual Assets - please click below to view and download social media and landing page visual assets

Assets for promoting SilverCloud to your Clinicians & Staff

5. Clinician Leaflets (PDF) – please click below to view and download leaflets for advertising the SilverCloud platform to your referrers and clinical staff.

6. Clinician Communications Copy (MS Word) - please click below to view and download copy for emails, and landing pages.

  • Emails - Launch & Reminder copy - includes e-mail copy for launching the SilverCloud platform with clinicians/referrers and copy for a reminder e-mail. 
  • E-mail HTML templates - this is an HTML e-mail template which features the same copy as the above but in an e-mail template. You can use this template to send a designed version of the clinician e-mails via your e-mail provider (Outlook, G-mail) or you can upload it to your external e-mail marketing platform (e.g. Mailchimp)

 

--------------------------------------------------------------------------------------------------------------------

Higher Ed Toolkit 

Assets for Teachers, Staff and Referrers

1. Poster- this is a poster to advertise the SilverCloud platform in your service or organisation to teachers, staff and referrers. Place this in staff rooms, staff areas or health centre in your university 

Editable poster      QR code poster

2. Clinician Leaflet - this is an informational leaflet for your clinicians, referrers and staff. Share this for them to learn more about the SilverCloud programmes available at your university. 

Editable poster       QR code poster

3. Clinician E-mails - this is an e-mail copy for you to promote the SilverCloud platform to your clinicians and referrers. Copy and paste this into your e-mail platform or Outlook/G-mail account

 

Assets for promoting the SilverCloud platform to Students

1. Posters- this is a poster to advertise the SilverCloud platform in your service or organisation to teachers, staff and referrers. Place this in staff rooms, staff areas or health centre in your university 

Editable Poster

QR code poster

2. Programme 1 pagers - please see other toolkits for the relevant programme 1 pagers for your service. 

3. Visual Assets - these are assets for you to use for your social media account and website 

4. Landing page copy - this is copy for you to use on your landing page to support you in promoting the SilverCloud platform

5. Social Media Calendar - this is a calendar of social media posts for you to copy and paste and use on your social media. You can pair this copy with the social media graphics above. 

6. Email copy - use this e-mail copy to promote SilverCloud to students in your university. Copy and paste into your Outlook/G-mail or e-mail marketing system. 

-------------------------------------------------------------------------------------------------------------------------------------

Children & Young People (CYP) Toolkit 

Assets for promoting CYP programmes to young people and parents

1a. Young person/student Posters (PDF) – please click below to view and download posters for advertising the SilverCloud platform in your service to young people or students. They can be used digitally or printed.

1b. Young person/student Leaflet (PDF) – please click below to view and download posters for advertising the SilverCloud platform in your service to young people or students. They can be used digitally or printed.

2. Parent/Caregiver Posters (PDF) - please click below to view and download posters for advertising the SilverCloud platform in your service to patients. They can be used digitally or printed

3. Teacher Posters (PDF) - please click below to view and download posters for advertising the SilverCloud platform in your service to teachers or caregivers. They can be used digitally or printed

4. Patient Communications Copy (MS Word) - this word document includes copy which you can use for your website landing page, email marketing and text message marketing to young people and parents about the CYP programmes. 

 

5. Landing page copy - this copy is for your landing page to promote the SilverCloud platform. You can copy and paste this and include more information on your referral pathway. 

 

6. Visual Assets - please click below to view and download social media and landing page visual assets 

7. Programme Guide - This is an e-book of the CYP programmes we have at the SilverCloud platform. You can share this with clinicians, referrers, parents or anyone wanting to learn more about the SilverCloud platform programme for children, young people and parents.

 

8. Patient Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform to young people and clinicians. They can be used digitally or printed.

9. Clinician Programme 1 pagers (PDF) – please click below to view and download one-pagers for advertising the SilverCloud platform in your service to referrers and staff. They can be used digitally or printed.

10. Clinician Communications Copy (MS Word) - please click below to view and download copy for emails, and landing pages.

  • Emails - Launch & Reminder copy - includes e-mail copy for launching the SilverCloud platform with clinicians/referrers and copy for a reminder e-mail to this audience. 

11. CYP Whitepaper - this is a piece of research on Supporting children and young people's mental health in a digital world. We speak to experts in the industry. 

--------------------------------------------------------------------------------------------------------------------

World Mental Health Day Toolkit 

1. Editable Poster - this is a poster to advertise the SilverCloud platform in your service or organisation. There is an editable field where you can add the relevant person to speak to. We encourage you to use this poster as part of World Mental Health Month but it can be used anytime!

2. Social Media Calendar - this is a calendar of posts for you to copy and paste and use on your social media channels. We want all our customers to feel empowered

3. Social Media Assets - we have a variety of social media assets for you to choose from to go along with the copy which you will find in our calendar. 

4. GIFS- these gifs can be posted alongside the copy in our social media calendar. They are really engaging and help your social media followers learn about SilverCloud and digital mental health 

--------------------------------------------------------------------------------------------------------------------------------------

Health Plan/Employer Toolkit 

1. Posters - this is a poster to advertise the SilverCloud platform to employees. There is an editable field where you can add the relevant person to contact about SilverCloud programmes. We encourage you to use this poster in canteens, workspaces and public areas to advertise the SilverCloud platform. 

2. Social Media Assets - we have a variety of social media assets for you to choose from to go along with the copy which you will find below. 

3. Social Media Post Copy - we have some social media copy suggestions to use alongside your social assets to promote the SilverCloud programmes to employers and employees. 

4. E-mail Communications Copy (MS Word) - includes e-mail copy for launching the SilverCloud platform within your organisation via your Health plan. E-mails comms include:

5. Landing Page Copy- includes copy for your landing page to introduce the SilverCloud programmes and how they can support people. 

 

 

Return to top

Comments

Please sign in to leave a comment.

0 comments